News

Ed and Lydia Heinbockel recently made a significant business decision to relocate their company, Visual Purple, from San Luis Obispo, California, to Eagle, Idaho. Visual Purple is a certified Woman-Owned Small Business with Lydia Heinbockel serving as Chairperson and CEO and Ed Heinbockel serving as President and COO. Under the Heinbockel’s leadership, Visual Purple designs […]

Virtual Reality, also known as VR, presents a brand new tool for training future war-fighters. With the increasing popularity of VR and the development of immersive 3D, cutting-edge critical thinking training is an innovative new method of training that allows full immersion to a military trainee and ultimately enables them to ‘think like the enemy. […]

Visual Purple Named as Outstanding Innovative Product Nominee in MS&T 17th Annual Industry Simulation & Training Awards program. MS&T released the 17th Annual Industry Simulation & Training Awards program that recognizes the contribution of companies in supporting warfighter readiness across the current calendar year. QUINN Training Simulation Series Visual Purple has crafted the QUINN Series […]

Virtual Reality, also known as VR, presents a brand new tool for training future war-fighters. With the increasing popularity of VR and the development of immersive 3D, cutting-edge critical thinking training is an innovative new method of training that allows full immersion to a military trainee and ultimately enables them to ‘think like the enemy’. […]

Pre-orders for Facebook’s Oculus Rift were just announced, and now it seems that virtual reality is set to transform.

Allow us to introduce you to gamification. Although much hype surrounds the topic of gamification, there seems to be some misunderstanding as to what exactly it is. For our purposes at Visual Purple, we contend that gamification through our customized simulation training experiences is accomplished through a reward system. While not for every simulation design, […]

The 2015 Military Training Technology (MT2) Top Simulation and Training Company List is out and features Visual Purple as a featured top simulation and training company. The award honors only the top simulation and training companies around the world that have made a difference in training for military personnel. Although this is not the first […]

Visual Purple is pleased to announce Supplier Clearinghouse certification as a Women Business Enterprise (WBE). This certification entitles Visual Purple to conduct business as an official WBE in support of utilities per California Public Utilities Commission (CPUC) regulations. Visual Purple pursued the WBE certification to increase both visibility and availability within diversity programs. More and […]

We are proud of our 17 years in the simulation and training industry. We’ve enjoyed supporting Intelligence Community clients as well as many other client types. But as a company evolves so does the internet presence and other related marketing that goes along with it. After much work, we are pleased to introduce you to […]

By Ed Heinbockel, Visual Purple’s President/CEO We’ve been producing compelling simulations for 15 years now. Initially interactive video, because our clients’ hardware for the most part was 2-5 years behind the technology curve, then for the last 9 years various flavors of virtual worlds: decision (scenario) based, real-time immersive 3D, and hybrid (a user efficient […]