About Visual Purple

Who We Are

Visual Purple’s mission is to provide our clients and partners with world-class, state-of-the-art instructional tools that increase trainee understanding of processes and procedures, reduce training time, and improve overall mission readiness and performance. We take great pride in the creation of each project: we build strong, sincere business relationships, striving to understand your training needs. Our commitment to your vision ensures effective solutions and provides you with a lifetime training partner well versed in your organization’s goals.

The team consists of a wide range of specialized individuals coming from the Education, Visual Effects, the AAA Games industries, and Hollywood combining a mix of best pedagogical practices and high-end craftsmanship.


Visual Purple, based in Jackson, Wyoming, was established in 1998 at the behest of the FBI. With firm roots in the computer gaming and movie industries, the Visual Purple team is dedicated to producing custom training simulations. The company enjoys excellent past performance ratings and awards through the creation of compelling and memorable trainee experiences – paramount in mission-critical fields such as security, operations, and safety.

Today, Visual Purple is a recognized industry leader in bringing leading-edge technologies to the simulation training industry and beyond.

Women-Owned Small Business

The Supplier Clearinghouse certifies Visual Purple as a Women Business Enterprise (WBE).

Visual Purple pursued the WBE certification to increase both visibility and availability within diversity programs. More and more major contracts are adopting diversity mandates and policies as a key component of their vendor selection strategies. Many of Visual Purple’s clients utilize WBE’s as tier vendors to secure projects that have contractual diversity requirements. Visual Purple’s WBE status positions the firm to more effectively facilitate new business development initiatives as well as help its clients meet their diversity objectives.

“The Woman Business Enterprise (WBE) certification helps our clients and partners to meet diversity goals and qualify for new business opportunities,” commented company Owner and Chairperson, Lydia Heinbockel. Like its clients, Visual Purple will pursue projects that have set utilization guidelines for minority and women-owned enterprises.


Lydia R. Heinbockel, Chairperson & CEO

A California girl, Lydia has been “plugged-in” to Visual Purple since its inception, which is not hard to do since she is married to Ed Heinbockel, Visual Purple’s President/COO and Founder. Lydia enjoyed a successful career in entertainment in Hollywood. Yes, Hollywood, to include modeling, dance, movies and TV for close to a decade before preemptively shifting careers to one of her true passions: marketing and sales. It was not lost on Lydia that women in their 30’s and Hollywood don’t often mix. Lydia reinvented herself and in just a few short years rose to the level of national sales manager for $1B French-based Pierre Fabre Cosmetics. The entrepreneurial bug bit and Lydia left Pierre Fabre to build her own successful marketing and distribution company. Lydia has been an active Visual Purple board member for a number of years. To help the Company meet the demands of a growing high tech business, Lydia took on the role of CEO with a focus on shaping market positioning and sales strategies across sectors.

Edmond A. Heinbockel, President & COO

A “high bandwidth” entrepreneur, Mr. Heinbockel, founder and president of Visual Purple, has more than twenty-five years of hands-on experience in the management of high-tech companies, with a proven record of success in building leading-edge software products for both public and private companies. More recently, Mr. Heinbockel has enjoyed revisiting his engineering roots building FLEX simulations for nuclear power plants; simulations designed to test and train for the unthinkable – and make the unthinkable, impossible. Under his leadership Visual Purple clients include just about every U.S. government agency that ends in a vowel. Mr. Heinbockel was recognized by Newsweek Magazine’s Century Club as one of the top “100 people to watch…in the next millennium.” He was also recognized as one of Executive Excellence Magazine’s “Top 100 Thinkers of Our Time.”

“A true media revolutionary, Heinbockel is a moviemaker who wants to give you final cut.” -Newsweek


Visual Purple Blog

Insights and updates on the latest industry trends.

Visual Purple Relocates Studio to Eagle, Idaho

Ed and Lydia Heinbockel recently made a significant business decision to relocate their company, Visual Purple, from San Luis Obispo, California, to Eagle, Idaho. Visual Purple is a certified Woman-Owned Small Business with Lydia Heinbockel serving as Chairperson and CEO and Ed Heinbockel serving as President and COO. Under the Heinbockel’s leadership, Visual Purple designs […]

Read More

A New Era of Training: Virtual Reality (VR) Critical Thinking

Virtual Reality, also known as VR, presents a brand new tool for training future war-fighters. With the increasing popularity of VR and the development of immersive 3D, cutting-edge critical thinking training is an innovative new method of training that allows full immersion to a military trainee and ultimately enables them to ‘think like the enemy. […]

Read More

Visual Purple Named as Outstanding Innovative Product Nominee in MS&T 17th Annual Industry Simulation & Training Awards Program

Visual Purple Named as Outstanding Innovative Product Nominee in MS&T 17th Annual Industry Simulation & Training Awards program. MS&T released the 17th Annual Industry Simulation & Training Awards program that recognizes the contribution of companies in supporting warfighter readiness across the current calendar year. QUINN Training Simulation Series Visual Purple has crafted the QUINN Series […]

Read More